News Release

"Omusubino-GABA," a Handmade Rice Ball Shop, Opens

November 21, 2011

November 21, 2011

"Omusubino-GABA," a Handmade Rice Ball Shop, Opens

Rinse-Free GABA Rice served by drive-through

Satake has opens a handmade rice ball shop in Higashi-Hiroshima called "Omusubino-GABA." The shop uses Rinse-Free GABA Rice.

Exterior of "Omusubino-GABA"

With a goal of creating safe, reliable, tasty and healthy food, Satake has developed various foods and processing machinery serving every stage of the food production process, from cultivation to the kitchen. Satake has also focused its expertise and experience to develop new kinds of healthier, tastier rice. One of these new kinds of rice is Rinse-Free GABA Rice, developed in 2009.

GABA (Gamma Aminobutyric Acid) is a functional component which is abundant in germinated brown rice. Rinse-Free GABA Rice is rinse-free milled rice which is rich in GABA. This innovation has made it possible for consumers to add GABA to their diets without effort because Rinse-Free GABA Rice has the same taste and texture as the milled rice they already eat.

Satake opened Omusubino-GABA in Higashi-Hiroshima City as a place where people can learn about the advantages of GABA by eating delicious food. Omusubino-GABA also features a drive-through in addition to a dining area, a trait unique to this kind of restaurant. The menu features 15 kinds of rice balls, daily dishes, desserts and drinks. The shop is open from 7:00am to 3:00pm, and is only closed on New Year's Eve and New Year's Day.

Omusubino-GABA at a Glance

Name : Omusubino-GABA

Business Proprietor : Satake Corporation

Location : Higashi-Hiroshima City

Site Area : 1085.30m2

Shop Area : 151.67m2

Grand Opening : December 1st, 2011 10:00am

Shop Holidays : New Year's Eve and New Year's Day

Shop Hours : 7:00am to 3:00pm

Menu Items :
1. Rice balls (15 items): Tuna Mayonnaise, Salmon Flake, Karashi Mentaiko etc.
2. Daily Dishes (6 items): Rice Flour Coated Deep Fried Chicken, Croquette made with local potato etc.
3. Egg Mixed Rice
4. Rice Ball Set Menu (5 items) : with Miso Soup, Coleslaw etc.
5. After : GABA Rice Gelato
6. Drinks (4 items) : Germinated Brown Rice Tea, Orange Juice etc.

Order Method : Drive-Through, Eat-in (28 seats)

Parking Space : 9 cars.

Sales Objectives : 1,000 rice balls per day (for the first year)

* Please note descriptions in news releases are accurate as of the date of release and may differ from the most up-to-date information.