News Release

September 20, 2011

Satake Head Office welcomes attendees of the 2011 Sake Festival

The main showroom will be open to the public

Satake will open a showroom at its Hiroshima Head Office to serve as an event site at the 2011 Sake Festival held on October 8th and 9th.

Saijo (Higashi-Hiroshima), known along with Nada (Kobe) and Fushimi (Kyoto) as one of the three major sake brewing areas in Japan, has hosted the Sake Festival every October since 1990. During this two day festival, 9 breweries in the town are opened to the public, shops and restaurants have special menus, food stalls fill the main street, and visitors can enjoy 900 brands of Sake from around Japan at Sake Square, eating and drinking and watching events on the main stage. The Sake festival has become an integral part of life in Saijo. 240,000 people attended the festival last year.

The main event area of the Festival is located near the train station and many sake breweries. Since 1998, Satake has participated at the festival hosting a stand that sells food products such as Magic Rice, Magic Pasta and Rakumeshi brand packed rice. In 2010, Satake opened the main showroom at the Hiroshima Head Office to the public for the first time. Satake educated and entertained visitors with lessons on the history of sake and rice milling, a rice education program, and optical sorting equipment demonstrations.

This year, Satake will host a stand at the main festival site and also open the main showroom to the public. Main events in the showroom this year are (1) tasting and selling Satake food products (2) rice school (3) optical sorter demonstrations (4) company introduction (5) fresh milled rice sales (6) stamp rally and lottery (7) flea market (8) rice flour promotion (9) gifts for the first visitors and (10) a local specialty market.

The showroom will be open from 12:00 to 17:00 on October8th, and from 10:00 to 17:00 on October 9th. We look forward to welcoming you.

Hiroshima Showroom (last year)

Flea Market (Last Year)

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